Meanwhile, acquisitions, alliances, joint ventures, and selective outsourcing are simply too rigid, and not scalable enough, to drive growth and innovation at a level that will make companies truly competitive. Nor can they can control an end-to-end production process or seek to retain the most talented people inside their boundaries. Science and technology now evolve at such a great speed that even the largest companies can no longer research all the disciplines that contribute to their products. Modern-day ideagoras make ideas, inventions, and scientific expertise around the planet accessible to innovation-hungry companies. In those days, agoras were the center of politics and commerce for the burgeoning Athenian citizenry. We call these marketplaces Ideagoras, much like the bustling agoras that sprung up in the heart of ancient Athens. Wikinomics: How Mass Collaboration Changes EverythingĬompanies can tap emerging global marketplaces to discover and develop new products and services faster and much more efficiently than they have in the past.
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